Why it’s important to invest in your brand’s organic presence
Low Cost Traffic
Our team of experts will strategize how to generate the highest volume of traffic at the lowest cost.
Increasing your rankings for relative keywords is incredibly important to increasing brand awareness.
Long Term Success
We will establish a foundation that will set you up to have long-term success into the future.
Our SEO Process
We conduct thorough market and competitor analyses to determine where your business stands within your industry’s digital landscape online.
We determine exactly what your goals are (leads, sales, ROI) and create a full 6-12-month strategy based on factual data that will outline the exact methods we will implement to attain our goals.
We implement our custom strategies using various proven methods that have given us a 93% retention rate with our clients over the years.
Optimize, Monitor & Test
We are constantly creating new content, backlinks and monitoring our keyword rankings, traffic, lead generation and sales through our custom dashboard. (You will have access to the same dashboard as well!)
Some of the Things to Expect From Our Custom SEO Plans
Building a Solid SEO Foundation – Primary Stage
We determine your exact goals, such as lead generation, sales, ROI, timeline and expectations. We determine the exact target market, online competition, industry and market share we are going to attain. Who is your Who? Where is your target market?
We conduct thorough market and competitor analyses to determine exactly where your company exists in the digital landscape of your industry. We accrue hard data and facts. No guessing or opinions.
We pull hundreds of potential keyword options and select only the most strategic keywords with high search volume and low competition. We want to target keywords that we KNOW has proven data.
We create a full 6-12-month digital marketing strategy and align our selected keywords with dedicated landing pages, determine what pages we need to create, content we need to write and optimize and lay out a full marketing strategy so that we are confident and aligned with our goals.
Title Tag & Meta Description Optimization
We optimize title tags and meta descriptions on each landing page that we are targeting so that we can ensure Google’s algorithm will crawl our pages and we have well optimized meta data.
Page Content Optimization
Your website is speaking to TWO audiences: 1. The target market (our WHO) and 2. Google’s Algorithm. We optimize existing content and write new content for each landing page that we are targeting within the strategy so that Google’s algorithm crawls our page with a high page authority and so the content captures the attention of potential customers.
Blog Architecture Optimization
One of our primary goals is to generate traffic to our designated landing pages for lead generation and sales, but another key element is the blog pages. These pages can rank for long-tail keywords, as well as full sentences, so we focus on creating helpful, informational content within the blog.
Google My Business & Social Media Optimization
If you’re business is trying to compete on a local or state level, Google My Business (GMB) is a MUST. GMB tells your customers where you’re located, but it also tells Google’s algorithm what areas you service, where your office is located and holds all of your Google Certified Reviews. We optimize GMB to give your online presence the best placement in local search listings, as well as intricate optimization for organic search.
Ongoing Optimizations – Building Fresh SEO content
Page Building & Secondary Keywords
Page Building and secondary keywords are extremely important elements to an SEO campaign. We constantly optimize existing content on multiple pages with “secondary keywords” which are keywords that are similar to our targeted keywords. This optimization is crucial in speaking to Google’s algorithm and we dedicate an entire service to this method.
Creative Content & Backlinks
We create articles, infographics, videos, voice-over videos, PowerPoint presentations, and many more creative strategies to generate backlinks. Backlinks are possibly the most significant element to a successful SEO campaign that many companies do not even offer. We do! Our professional backlinking network consists of industry relevant websites that we publish content throughout in order to generate high-quality backlinks, which in-turn gives our client’s a higher domain authority, which then leads to more rankings, more traffic and inevitably more leads and sales.
Product Page/Shopping Optimization/Lead Generation
For our eCommerce clients, we perform revenue tracking. For our service-based customers we perform lead generation tracking. We record phone calls, track form leads, as well as track individual sales and revenue by tracking shopping cart transactions. All of these transactions and leads are stored in one easy-to-use Dashboard that you have 24/7 access.
Our custom client-facing dashboard is your 24/7 portal to your entire digital marketing campaign. You will have access to all of your social media accounts (post through the dashboard), Google Analytics, Google Certified Reviews (monitor brand reputation and reply to those reviews in the dashboard), live keyword rankings, Google AdWords, Bing Ads, KPI reports, weekly and monthly reporting, and much more. Check out more information on our Dashboard here!
We provide weekly and monthly reports directly to your email. Also, with the dashboard, you can always check on the campaign and lead/sales generation 24/7. However, our reporting is designed to keep you aware of all of the progress that the campaign is generating weekly and then a consolidated monthly report to review with your project manager.