Guide To Mobile PPC Campaign’s Success in Dallas TX
Mobile devices account for over 50% of all web traffic, and that number is steadily increasing, which is why it’s important that you optimize your pay per click campaigns for mobile traffic if you want to maximize your reach.
However, a lot of businesses don’t understand the complexities of mobile PPC, so they struggle to improve their strategy. This guide will tell you everything that you need to know about PPC campaigns on mobile.
Why Is Mobile Pay Per Click Different?
The way that people use mobile devices is different from the way that they use a computer. For example, mobile is more immediate, so when people search on a mobile device, they will input simple queries, often using key phrases rather than full sentences. But on a computer, people will spend more time on complex queries. This means that you need to take a different approach to things like Google Adwords and keyword bidding when optimizing a pay per click campaign for mobile.
Key Mobile Specific Strategies
- Optimize your website for mobile devices.
- Use mobile bid modifiers.
- Use mobile URLs to improve the effectiveness of PPC ads.
- Always use mobile friendly ad extensions.
There are other simple changes you can make, like changing your ad copy to ensure that it resonates with your mobile audience and your landing pages are optimized for mobile devices. In some cases, you may need to adjust your PPC budget because it is beneficial to bid higher on mobile if it performs better than desktop.
As long as you cover these key areas, you can create a successful pay per click ad campaign that is perfectly optimized for mobile.