We identified the lack of onsite optimization from our initial site assessment. We also identified that there was a lack of off-site backlinks, which is a crucial element to any SEO campaign and to be eligible to rank effectively for high search volume keywords. We then created a strategy based on thorough keyword research and allocated our selected high search volume (low competition) keywords to specific landing pages. Those pages were optimized with targeted keywords in the title tags, meta descriptions, Htags and within the onsite content. Furthermore, we wrote comprehensive articles, blogs, press releases and infographics which we published and syndicated through various high domain authority websites to link back to our designated landing pages we were targeting for SEO. This vigorous strategy lead to a substantial increase in organic rankings and more importantly, lead generation within the first 6 months of the campaign delivering ROI.
SEO Keyword Example
Keyword: SAP Application Management Services Providers
Benchmark: #62 Ranking on Google and 100+ on Bing
Result: #1 on Google & Bing Nationally in the USA
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