Initially, the client did not have any onsite optimization after we ran our website assessment. The client had never conducted SEO and therefore, did not have any allocated keywords or backlinks either. Obviously, both are extremely essential to any SEO campaign and successful digital marketing for lead generation. Based on our initial analyses and the client’s goals of needing new leads daily, we created a 6-month local strategy targeting 4 cities surrounding Creative Gutter’s office so that we can target specific audiences that need their services. We selected high search volume keywords that had relatively low competition and started creating content, such as articles, blogs, onsite content and optimizing the meta. We created new GEO pages for each city that we are targeting. We then created and are still creating a strong backlink profile, which is a very underrated aspect that gets overlooked in some SEO campaigns. We focus a lot of our attention on our client’s backlink profiles because we increase our client’s domain authorities quickly, which directly correlates to quicker ranking increases, which generates more traffic and inevitably more leads. As of mid-2020, we are generating 2-3 leads per day (90+ leads per month). Needless to say, the client is extremely pleased with their ROI.
SEO Keyword Example
Keyword: Box Gutters Dallas Tx
Benchmark: #4 Ranking on Google
Result: #1 on Google Locally in Dallas, Tx
Website Design & Development
Creative Gutter had a very old website prior to requesting a brand new custom WordPress website from us. We took the good aspects of their old site and completely redesigned and developed a new custom WP website with specific CTA’s, new site structure, new GEO pages, a new sitemap, new images, and much more for a relatively low expense. We have now seen the fruit of the new website because of the SEO campaign, the website is generating new leads daily.
Creative Gutter wanted to supplement their SEO campaign with a PPC Search campaign. So, our media buying team went to working on market and keyword research to drive quick and exceptional results. In 6 months, we increased their clicks, impressions, total conversions, and conversion rate.
Creative Gutter wanted to increase their brand awareness and drive more traffic to their website. So, our media buying team put together a display campaign by doing thorough market research to see which websites would be most effective for our display ad. In 6 months, we increased their clicks and impressions.
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